SANTICAPUZ
Live-action & AI Commercial Director
Madrid · Available internationally
+34 650 978 787
santiagocapuz@gmail.com
portfolio.santicapuz.com
linkedin.com/in/scapuz
santiagocapuz@gmail.com
portfolio.santicapuz.com
linkedin.com/in/scapuz
Director first, GenAI integrated. 15+ years directing advertising, branded content and fiction — now taking commercials end to end, from concept and client presentation through production, AI-assisted development, edit, comp, colour and delivery. Led teams of up to 10 in English and Spanish.
Experience01
Live-action & AI Commercial Director2016 — Present
Freelance · Independent · Madrid / International
- Live-action for ING, IFEMA, Head & Shoulders, Vithas, Lacasitos, Fundación Adecco and Del Monte; international campaigns for Exoderil and Buscopan.
- Integrate GenAI into commercial work for Allegra, Dulcolax, Philadelphia and Bershka — audience-test films, campaign imagery, storyboards, social.
- Build node-based workflows that keep a look and a character consistent across a whole campaign.
Audiovisual Content Manager2020 — 2023
Beyup · Embedded freelance engagement
- Produced and supervised audiovisual content across internal and external teams while continuing an independent directing practice.
Commercial Film Director2017
Fullsix
- Directed short-form commercial productions built for social channels.
Audiovisual Consultant2014 — 2016
The Cocktail
- Advised on video strategy and production for BBVA, Santander, Correos and National Geographic, presenting recommendations directly to clients.
Research & Development / Director2011 — 2013
Big Bang Media
- Developed television and audiovisual projects and directed video productions.
Selected work02
Live-action · 2024—2026
ING · Nómadas · IFEMA · Inspiración · Head & Shoulders · Vithas · Lacasitos · Fundación Adecco · Del Monte · Olga Carmona · Exoderil · Buscopan
GenAI · 2025—2026 · spec & commissioned
Allegra · Dulcolax · Philadelphia · Bershka · MRM
Expertise03
Direction & storytelling
Treatments, scripts, storyboards, performance, visual language
AI-assisted workflows
Node-based development, consistency systems, image-to-video branching
Generation
Midjourney, Kling, Veo, Seedance, Higgsfield, Runway
Post-production
Premiere Pro, After Effects, DaVinci Resolve, Photoshop, Magnific
Prototyping & tools
Claude & ChatGPT via MCP · ComfyUI, Blender, Figma, CapCut
Education04
MA, AI & Innovation · Founderz2025
MA, Screenwriting · The Core School2022
MA, Digital Cinematography · ECAM2011
BA, Film, Radio & TV · U. Navarra2010
Filmmaking · Lee Strasberg, LA2006
Languages05
Spanish — native · English — C1 (Cambridge CAE) · German — basic.
Spanish–Argentine dual citizen.
Spanish–Argentine dual citizen.
Recognition06
100+ festival selections and 30+ awards across fiction and audiovisual work, including InterFilm Berlin, Zaragoza, Elche and Tarazona.